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Everything you need to know about viral video marketing
09 March 2019

Everything you need to know about viral video marketing

Video marketing is all about the content you provide your viewers with. Everyone in the marketing field knows that video is the most engaging way of grabbing attention of the viewers.

What exactly viral video marketing is?

Virality, is undoubtedly the goal of most of the video marketers, but only a few have achieved it completely. And it is one of the common suggestions marketers get, if they are involved in inbound marketing.

Viral video marketing is a marketing technique used to promote brand awareness, products, services, or to achieve other marketing objectives. This technique uses social networking and other tools to gain traction for the video.

For any business or service provider, it’s a good idea to start with video marketing, as they can use already established platforms like YouTube, or Facebook to spread knowledge about their product.

Now, to be honest, there’s no viral video marketing formula, technique or strategy. If it existed then every brand would be engaged with this technique. But by understanding the common thread that unites successful viral marketing, it’s possible to better strategically plan your video content.

Why one should go for viral video marketing??

Creating a viral video marketing campaign definitely has its benefits when done well. Having a viral marketing video generates fantastic brand awareness with huge reach across many audiences.

This is one of the many benefits of viral video marketing, but the major benefits are, cost effectiveness and better audience targeting.

Below we have revealed some of our favorite tips to help you create compelling, inspiring and actionable video marketing campaigns that would help you go viral.

  • Strike an emotional chord with your story:

While writing your story, take it into a direction that strikes emotional chords with your viewers. People are much more likely to share a video that makes them have a serious case of “the feels”.

The safest approach in this case is to create something that is funny, something that evokes loud laughter not some light chuckling.  Once you are done with the script, focus on the characters involved in the video.

  • Keep the branding to a minimum:

Its sounds tempting to do brand promotion through videos, but for better outcome, you have to minimize the branding. There are good ways to have branding appear subtly throughout the video without coming across as overtly promotional, but it is best to save the branding until the end. There are of course viral videos that are directly commercials for a brand or company.

  • Plan, plan, and plan some more:

Videos don’t just go viral, in fact there are few videos which do so. In most cases, marketing videos go viral because of existing social networking followers of either the company or another source that shares the company’s videos upon release. The other important marketing effort to make is to create early hype for the release of the video.

  • Short and sweet looking video:

Video length is one of the important factors in making videos go viral. Shorter videos tend to perform better in multiple ways. Try and keep video under 3 minutes to retain viewers throughout the video.

Have a clear goal and outlined topics to create video that delivers the exact message you want your viewers to get.

Creating a video with a good marketing plan can lead to viral success for the video and for the company. By creating a video that is shareable and evokes an emotional response and is relatable for viewers, can be well on the way to a great viral video marketing campaign.

 

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